TJ Cowgill, founder and creative director of Actual Pain, has taken his interest in the Occult and mixed it with humor and unique artist abilities to conceive some of the coolest hats, t-shirts, and even Polos available on the Internet. While the brand may be an online only, word-of-mouth (that’s right, no advertising) streetwear clothing line, this niche company has become a cult favorite on both the West and East coasts since its 2006 inception.